If you are interested to find out how to increase traffic to your website, and increase revenue, then read this article in its entirety. Here, we will impart the main ways to promote your ecommerce website, and increase its popularity via paid per click (PPC) ads.
PPC ads are paid ads that you may place on Google, Facebook, YouTube and LinkedIn. Whenever somebody does a search on a particular topic or keyword on these platforms, your ad will appear at the top, bottom, in-page or sideline of the query page, if it is relevant to the keyword. And you will only be charged each time someone clicks on the ad. Running PPC ads is a good way to drive traffic to your ecommerce website, but can be quite costly if done ineffectively. This is because the cost of each click can vary from as little as a few cents to as high as a few dollars depending on the competitiveness of the keywords and niche, and how well you optimise your PPC ads.
Hence, it is prudent that you adopt the proper steps when running your PPC ads. While the exact way to run PPC ads differ in various platforms, we will explain the general main steps you need to take to run optimised PPC ads.
Go to Google, Facebook, YouTube, or LinkedIn ad sites and sign for accounts there. Next follow the instructions carefully about setting up a PPC ad on each respective platform. Generate a list of related and relevant keywords, keyword phrases or niches to do with your website. You can use tools such as Google Keyword Planner to mine thousands of “long-tail” (longer keyword phrases with little to no competition and some searches).
Create a landing page optimised for each of these individual keywords. Then write a webpage about the keyword. Please note that it doesn’t have to be fancy and in fact, a rewritten article from your website will do, but do remember to add striking headlines, possible problems your leads may face, and include benefits in point form. Then skilfully lead the reader to your website using a strong call to action (CTA) link on both the webpage and the PPC ad.
Next bid on keywords and match keywords to specific landing pages for maximum 100% relevancy, so that you cut PPC costs. Create as many ad copies as possible and track the effectiveness and relevance of these ads. Cut away ineffective ad copies and keep those that convert well.
Calculate your Rate Of Investment (ROI) to determine the exact budget you need to run the ads effectively. For example, for every $0.10 to $0.25 a click (estimated), you might get 1 sale of a high end product, course or service that earns you US$500. But you’ll probably get about 100 to 1,000+ clicks before seeing the first US$500. However, please note that results will differ from one individual to another, so while the example given may work for some, it might not necessarily work for you. Hence, it is very important to do many tests and trials of your own, to see which ads give the best ROI.
You can choose to embark on running PPC ads on platforms such as Google, Facebook, LinkedIn and YouTube by yourself. But considering how tedious and time consuming it will be, it is much better to engage a agency that specialises in PPC ads and ecommerce SEO services. One such reputable agency with a proven track record that you should definitely consider is 786 SEO.